there are many types of fundraising - grants, product sales,
special events, phonathons, etc, etc. But, more money is
raised every year through direct individual donations (85%
of all money raised in the US) than from all other sources
combined. That 85% consists of large donations and small.
It's true that a single large donation can make a huge
impact on a small organization, but it's the steady stream
of small donations that keep most nonprofits afloat. Both
are essential to the well-being of nonprofits, but for
small organizations the small donations are the hard ones
to track and maintain. And that's where a donor management
program, like the Local Tournaments.com fundraising module,
is all about relationships. It's about getting your donors
interested and emotionally involved in what your tournament
player is going to do for the host's organization he
is playing for. You do that by telling stories primarily
about who the host's organization and players may have
helped, but also about the obstacles overcome (by the
hosts and by the players), about the successes achieved,
and sometimes about the failures.
do this in letters and in newsletters.
about getting your donors and prospective donors as excited
as you are, and then finding ways to let them express
that excitement in a manner that is convenient and affordable
for them, and that is rewarding.
each story and kind phone call, remind them that this
success is only possible through the continued support
of good friends like them, and then provide the ease
and security of accepting donations over the phone or
by sending, if they would rather, a pre-addressed envelope
(it doesn't have to be stamped) to make it easy to send
in a donation.
also about maintaining their involvement over time, which
requires ongoing contact on your part, and this is where
you rely on Local Tournaments.com even more.
and foremost, you send a thank you letter
for each and every donation. "Ongoing
contact" means sending a newsletter
or personal letter (use Local Tournaments.com to print
these) at least twice a year (preferably quarterly)
to everyone who has given in the past ( which this
information is kept securely in our database of particiapants
TO THE HOST
FUNDRAISING ASSISTANCE: Our
on-line(web-based) fundraising module and national
call center will help you convert your tournament or
event into a fundraising event. The unique approach
that Local Tournaments.com takes to fundraising will
help you improve the efficiency and effectiveness of
your fundraising event.